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How The 'Niche' Sex Toy Market Grew Into An Unstoppable $15B Industry

We chose not to test the since-discontinued Unbound Squish because it appeared to be very similar to the Minna Limon, which also offers programmable stimulation and squeeze-pressure technology. Our tester who tried Minna’s similar Ola toy (currently unavailable) found this technology to be more gimmicky than innovative. The tiny, egg-shaped Blush Novelties Aria Flutter Tongue is adorable, but we found the Evolved Tongue Tied to be a better overall choice among tongue-style vibrators (see below).

When Charles Goodyear accidentally discovered how to vulcanize rubber, he revolutionized the car world and the sex toy industry. The vulcanization process made rubber more robust and wholesale vibrators durable and was eventually used to produce condoms, dildos, and other sex toys. Once you’ve decided which direction you’d want to go in, begin with a toy that will allow you to explore and be playful.

Le Wand began as a woman-founded brand of vibrating massagers that has expanded into a full line of premium, powerful, versatile pleasure tools for all bodies to enjoy. Le Wand champions a sex positive attitude that encourages consensual pleasure and experimentation for all adults. We eliminate the uncertainty and sometimes awkwardness of buying from a regular bricks-and-mortar adult store. Have fun exploring thousands of products from the privacy of your own home and take some time to look at our helpful guides, and detailed product descriptions with images and videos.

However, we did not find its vibrations to be as powerful as those of the Magic Wand Rechargeable, and the vibrations are strong all through the handle, making this toy unpleasant to hold for an extended period of time. Two primary factors may impact sex-toy selection for trans, nonbinary, and other gender-diverse people. The first is the use of hormones or gender-affirming surgeries that may impact genital function in a variety of ways. The second is the psychological component of genital dysphoria experienced by some trans and nonbinary people. Trans women may feel more comfortable using vibrators rather than toys marketed as "male strokers," as it is more gender-affirming.

Creating and manufacturing your own sex toys also gives you the opportunity to further establish your brand through the design. However, this is a costly production sourcing option that, on top of the manufacturing demands, requires storage. Today, businesses selling goods to their customers have many choices in product sourcing, including manufacturing, outsourced manufacturing, dropshipping, and resale. Below explores the benefits and drawbacks of these options in regards to the sex toy market. Recently, the International Organization for Standardization (ISO) introduced safety standards for sex toys. ISO 3533 dictates standards for "products in direct contact with the genitalia, the anus, or both." This marked a shift, as cheap sex toys toys had previously been largely unregulated.