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How The 'Niche' Sex Toy Market Grew Into An Unstoppable $15B Industry

The website’s design should optimize conversion rates, with the ultimate goal of generating sales. If you’re unfamiliar with website design, you can outsource this step. Gosnell Duncan pioneered the formula of the body-safe silicon with help from a General Electric chemist.

That might seem excessive, but when it comes to your health, it’s always best to err on the side of caution. Depending on what the toy’s exposed to and whether or not you’ve shared it with others, you could be opening yourself up — sometimes literally — to bacteria, viruses, and parasites. If your item is made of a mix of materials, each material should be accounted for while cleaning.

Erectile dysfunction, genital arousal disorder, hypoactive sexual disorder, and orgasm disorder are all examples of conditions that may be treated with sex toys. With eight settings and up to two hours of use on a single charge, this upgraded take on the classic bullet vibe is a worthy addition to your collection. "I love how powerful it is despite being so tiny, which makes it a lot easier to travel with discreetly," says Lisa Finn, sex educator for Babeland and Good Vibes. Get adventurous with extreme sex toys like a male chastity device, ball stretcher, or other bondage sex toys. Give the backdoor some attention with a prostate massager, a dildo, or other anal sex toys.

African countries have a weak presence in the market for sex shop toys due to low awareness of sexual health. The market has experienced a significant degree of innovation in recent years. Technological advancements, changes in societal attitudes toward sexuality, and a growing emphasis on sexual wellness have contributed to a dynamic and innovative landscape within the industry. The global sex toys market size was estimated at USD 35.2 billion in 2023 and is expected to grow at a CAGR of 8.69% from 2024 to 2030.

If you have a cold sore and you give your partner oral sex, you can infect them with the herpes virus. Even shallow insertion of the penis into the vagina (sometimes called dipping) carries risks for both partners. Jordi Lippe-McGraw is a freelance writer and editor covering travel, parenting, and wellness. She’s traveled to more than 50 countries on all seven continents (including Antarctica while five months pregnant) and equally loves penguins and truffles.

Keep scrolling to shop all the best sex toy sales available right now—including several deals that are recommended by our sexperts. SexToys.co.uk has the UK’s largest catalogue of adult toys including vibrators, dildos, and sex toys for all genders, so it’s unsurprising that it’s home to my favourite new collection – The One. If you find butt plug play a little blah, consider leveling up your anal play game by trying your hand at anal beads. Unlike anal plugs that go into your butt, then stay there, anal beads are designed to be inserted into and removed from your romp while you play.