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When people don’t have the money to go out, they stay home (and use their sex toys). While monetization in some aspects of the adult toys industry has started to decline, such as porn, businesses selling toys have seen steady growth. This trend is due to increased commercialization, changing perception, and availability to purchase items both in-store and online. The Germany sex toys market held the second largest revenue share in Europe in 2023, owing to the high adoption of sex toys among consumers. Around 52% of adults admitted to using sex toys during partnered sex while 45% of adults used sex toys for masturbation. Sex toys are perceived as an important tool for sexual enhancement by German men and women.

Get intimate from afar with these app-controlled vibrators, suction toys, rings and more. You can read more about how we enlisted actual long-distance couples to test and review sex toys at the end of the guide. Rabbit vibrators are extremely popular in the sex toy space, and for good reason. With two arms, they provide both external and internal stimulation. When you buy a vibrator, it’s essential to know how to keep it clean.

Roughly 1 in 3 adults 40-plus say they’ve used a vibrator for solo and partnered sex, according to AARP’s Ageless Desire study. You might be ready to try sex toys to spice up your 50-plus sex play, but where to shop for them can be daunting. An actual store where you can talk to a salesperson and browse might be appealing unless you are afraid of, yikes, is that my neighbor?!

African countries have a weak presence in the market for sex toys due to low awareness of sexual health. The market has experienced a significant degree of innovation in recent years. Technological advancements, changes in societal attitudes toward sexuality, and a growing emphasis on sexual wellness have contributed to a dynamic and innovative landscape within the industry. The global sex toys market size was estimated at USD 35.2 billion in 2023 and is expected to grow at a CAGR of 8.69% from 2024 to 2030.

Even the "solo" shoppers can fall into different categories, like those purely seeking please, those exploring their limitations, and those healing from traumatic experiences. That said, there are many different potential customer profiles that your branding can seek to target. Due to the popularity of the Fifty Shades trilogy, sex toys mentioned in the books saw a sales increase of 400 percent.

As long as Hunter Jack is around, there's no need to be afraid of the silent and dangerous western plains, and you can always count on this Horse cock dildo when he pulls out that full "clip" and tantalizing "hops". Plus, if for any reason you’re not satisfied with your purchase, you can count on our hassle-free customer support to make things right. They also sent me replacement bullet when mine died under a year. I like collecting dildos so its exciting to have this addition to my collection. I bought the x-small for my collection, overall I do like it, its a good knot toy for absolute beginners. Although the medium is really firm so if recommend going with one of the other options if you don't want something pretty firm.