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How The 'Niche' Sex Toy Market Grew Into An Unstoppable $15B Industry

Our system will intelligently allocate the shipping of your order based on your shipping address and our inventory availability across these warehouses. This adult store requires javascript to be enabled for some features to work correctly. The Strategist is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the best acne treatments, rolling luggage, pillows for side sleepers, natural anxiety remedies, and bath towels.

The Strategist’s best-selling vibrator, the Vibe from Maude, launched four years ago with a highly SFW gray-and-forest-green website that looks more like a place to buy linen goods or silk button-downs than sex toys. The Vibe is made with 100 percent platinum-grade silicone (Restriction of Hazardous Substances passed/FDA grade), has three speeds controlled via one button, comes in a small canvas zip pouch, and charges with a USB. Maude founder Éva Goicochea and co–creative director, actress Dakota Johnson, recently launched a second egg-shaped vibrator called the Drop (see below).

Those individuals, a mix of people who identify as cisgender, nonbinary, queer, heterosexual, and bisexual, range in age from early 20s to early 50s. Prior to participating in our tests, all of the panelists had used vibrators and were reliably able to achieve orgasm through vibrator use, though some were more experienced than others. We instructed our testers to use each toy themselves and to incorporate these toys into partner play when possible. We’ve also solicited long-term testing feedback from folks who bought their first vibrators based on the advice in this guide.

We-Vibe is adored for its signature C-shaped wearable couple’s vibrators, originally developed as a unique sensual toy for mutual pleasure. Satisfyer merges tech innovation with sexual wellness to create a multi-sensory experience for women, men and couples that encourages intimate pleasure to become part of our daily routine. Satisfyer is renowned for its unique Air Pulse Technology, featured in best-sellers including the Satisfyer Pro 2 clitoral stimulator.

Join to be the first to receive special offers, news and product updates, and save 15% on your next purchase. At the same time, what’s changed for us is the difficulty that comes from keeping a business like ours in the USA, where it’s become harder every day to grow a manufacturing business. We’ve always worked hard to keep manufacturing and jobs in America, but it has definitely become more of a challenge.

But we do not think this toy is the best pick for solo clitoral play (unless you prefer "riding" or grinding against a vibrator while lying face down, as opposed to holding it in place with your hand). We do think this toy has great potential for use during partnered intercourse, where the person with the vulva is on top. We tested the Zalo Bess as an alternative to the Zumio S. Like the Zumio S, the Zalo Bess has a narrow tip for precise stimulation.

These days, many new sex toy models offer impressive bells and whistles. That said, being in a more mature body means that you’ll have some new physical needs to accommodate when it comes to picking a sex toy to buy. Lovehoney’s Heart Pounder suction cup dildo is one of the best dildos you can find for a hands-free experience. Outside of being super pretty and festive, I found this love-themed gem to be the perfect union of elements seen in a realistic dildo while maintaining the appeal of a non-realistic dog dildo.

Positioning it is complicated, and our testers said it did not provide enough stimulation to be satisfying. The Jasmine has a small, flexible, vibrating "tongue" set in a loop that is supposed to encircle the clitoris. Though this toy provides powerful, focused stimulation, we found such pinpoint stimulation to be more intense and easier to position with toys like the Lelo Dot and the Dame Aer.