Brand Corporateness: Measurement and Symbolic Mean..

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Brand Corporateness: Measurement and Symbolic Meaning of an Unfavorable Brand Association Journal of Consumer Research | #red ring around the moon superstition

Brand Corporateness: Measurement and Symbolic Meaning of an Unfavorable Brand Association Journal of Consumer Research

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Brand Corporateness: Measurement and Symbolic Meaning of an Unfavorable Brand Association Journal of Consumer Research

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